尼尔森 Offers Netflix Ratings, But How Accurate Are They?
终于, the industry will have some idea how many people watch Netflix—at least, if they pay for the 信息. Measurement specialist 尼尔森 announced that it now offers Netflix ratings to customers. While Netflix doesn't run commercials, this could help content owners understand how often their licensed shows and movies are viewed on the service.
To get its ratings, 尼尔森 is relying on auto recognition software installed in 44,000 U.S. 房屋. Licensed titles have a digital tag inserted into them that allows 尼尔森 to determine where the video originated. 尼尔森 first tried this approach in October 2015, when it gave a first look at its Total Audience Measurement tool. 当时, it relied on audio files provided by clients to create an audio fingerprint of select shows. It no longer needs clients to provide those files, and is able to monitor a broader range of content.
The Netflix ratings will provide the same 信息 尼尔森 offers for TV shows, including audience per minute, but reporting the data will take a week. Customers signed up so far include Disney ABC Television Group, A&E Networks, Lionsgate, NBCUniversal, and Warner Bros. 尼尔森 plans to expand its measurements to other subscription video-on-demand (SVOD) services, such as Amazon Prime and Hulu, in 2018.
While the industry will no doubt welcome transparency about Netflix performance, questions about accuracy have already cropped up. 尼尔森's service will only monitor TV streaming, and many Netflix subscribers use computers or mobile devices. Also, the numbers will only reflect viewing in the U.S., at a time when Netflix is quickly expanding overseas.
相关文章
For TV studios, optimizing social media performance pays big returns on viewer engagement. 尼尔森 now makes social measurement easier.
2018年9月12日
While Americans talk about unplugging, we're watching more video than ever. Plus, we spend over 11 hours per day with some kind of media.
2018年7月31日
Thanks to the inclusion of Gracenote video automatic content recognition, Grabix has eyes on 40 million connected televisions.
2018年4月5日
Thanks to its new 尼尔森 Streaming Meter, the measurement specialist is able to give a better look at the overall streaming audience and what they're watching.
2017.10.03
When is a cross-platform measurement service not really a cross-platform measurement service? 尼尔森 accuses its rival of dirty dealing.
2017年9月25日
The measurement specialist pulls back the curtain on SVOD ratings, and shows that some programs do as well as the top cable series.
2016年6月30日